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Exploring the Legacy of the Emperor of Hemp

Stories. Ideas. Advocacy. Cannabis culture through the eyes of a movement

About

Mission & Vision

Mission Statement

At Jack Herer TV, our mission is to preserve, promote, and expand the legacy of Jack Herer by creating an open platform dedicated to education, awareness, and cultural celebration of hemp and cannabis.

Vision Statement

Knowledge replaces stigma, and cannabis is recognized for its full potential medicinal, industrial, and cultural. Hemp becomes a cornerstone of sustainable living, fueling innovation in energy, textiles, nutrition, and beyond.

Our Goals

Provide accurate, accessible, and engaging information about hemp, cannabis, and their history. Document and celebrate the life and work of Jack Herer through videos, archives, and interactive storytelling.

Core Statement

Jack Herer TV is more than media it’s a movement. We tell the untold stories of hemp and the people who fight for its freedom. Guided by truth, and history, we carry Jack’s message “If you don’t know Jack, you don’t know hemp.”

About

Jack Herer

From the cloud to customer we bring all the answers

Herer’s passion for truth led him to research ancient texts, government archives, and scientific studies, culminating in his groundbreaking book The Emperor Wears No Clothes, first self-published in 1985. The book documented hemp’s historical importance in agriculture, industry, and medicine — and revealed how political and corporate interests fueled its global prohibition. Over time, it became the “Bible of the hemp movement,” inspiring activists, scientists, and policymakers around the world to rethink the narrative around cannabis.

History

Through documentaries, discussions, and storytelling, Jack Herer TV aims to be the global hub for cannabis education and heritage, inspiring future generations to continue the movement he began.

Early Life and Awakening

Jack Herer was born on June 18, 1939, in New York City, and grew up in a traditional, patriotic American family. Like many of his generation, he served in the U.S. Army during the Korean War era, working as a military police officer. After his service, he settled in California, working in various trades

The Spark of Activism

In the early 1970s, Jack became increasingly involved in cannabis culture and advocacy. He opened his first head shop, a gathering place for free thinkers, artists, and activists. These spaces exposed him to a community of people who questioned mainstream narratives and fought for personal freedoms.

The Emperor Wears No Clothes

In 1985, after more than a decade of research, Jack self-published his groundbreaking book, The Emperor Wears No Clothes. The book compiled government documents, historical accounts, and scientific studies proving hemp’s enormous industrial and ecological potential.

Grassroots Movement and Public Influence

Herer’s influence grew far beyond his writing. He traveled across the United States, speaking at rallies, festivals, universities, and political events. His charisma and authenticity drew massive crowds and new supporters to the movement. He founded Help End Marijuana Prohibition (HEMP), a grassroots organization dedicated to education and legislative change

Health Struggles and Unwavering Spirit

In 2000, Jack suffered a major heart attack and stroke, which slowed his physical activity but not his passion. Even in recovery, he continued to write, speak, and inspire others to continue his mission. Nearly a decade later, in 2009, after giving an impassioned speech at the Hempstalk Festival in Portland

Legacy and Impact

Jack Herer’s legacy continues to thrive in every part of the cannabis world. His book remains in print, still referenced in academic and activist circles worldwide. In tribute, the Jack Herer cannabis strain a legendary, sativa-dominant hybrid was created and named in his honor, symbolizing creativity, clarity, and strength

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Ronald Brown

Reading The Emperor Wears No Clothes completely changed my life. I had no idea how deeply hemp was intertwined with human history until Jack’s research laid it all out. His passion and courage inspired me to become an activist myself. Jack didn’t just fight for cannabis he fought for truth

Docelyn Heath

Jack Herer’s work is timeless. I use his book every semester in my sustainable agriculture course to teach students about renewable resources and green industries. His writing connects science, history, and ethics in a way few others have managed

Ernest Garver

I met Jack at a legalization rally in 1996. He was humble, funny, and full of energy — a real visionary. He talked to everyone like they mattered. His words stayed with me and kept me pushing for reform when it wasn’t easy. Jack’s spirit lives in all of us still fighting today.

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Collaborate and Educate

Through collaboration and open dialogue, we spread awareness, challenge misinformation, and promote the environmental and economic potential of hemp.

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One voice sparked a revolution. One plant can heal the planet. This is Jack Herer TV the truth lives here.

Information

Jack Herer TV is represented by state licensed Talent Agency. If you’re interested in advertising or submitting an offer, please contact Talent Agent John D Abravanel Berdugo at 323-359-5210.

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